CCO: Vini Dalvi
CD: Tricia Piasecki
Head of Art: Victor Yves
Designer: Myah Wills

The goal was to design a Canada Soccer merch bag that turns Visa’s FIFA line, “Be the fan you want to be,” into a visual statement fans can carry.

(Close)

Inspired by Visa’s bold and iconic colour palette, we crafted a macro-scale illustration of a cleat and soccer ball. The oversized design creates striking colour blocking and brings an effortless sense of cool. This bag creates a full 360 visual experience for the user.